Understand & Ideate
In order to further understand which ideas (activities/ destinations) would coincide and work with the brief we got into groups and listed all the places and activities we could think of in Wellington along with how they could be categorised. We then tested out how we would put some of our favourite ideas into a matrix and this helped to discover that what we choose must succeed in celebrating Wellingtonand showing its' uniqueness and point of difference from other places in the country. This helps to advance the project by helping us to become more considerate and thoughtful in our decisions and how they will answer the brief successfully not faintly.
(Pictured; Group brainstorm/matrix plus individual brainstorm which develops some initial group ideas.)
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